General Administration of Communication and Institutional Identity

To be pioneers in the field of corporate communication and to contribute effectively to achieving the University's objectives both regionally and internationally.

Working diligently and continuously to communicate the University’s mission and promote its identity as an institution dedicated to providing educational, knowledge-based, and community-enrichment services that contribute to the development and advancement of society.

Preserving the University’s legacy of achievements since its establishment and developing a communication strategy that supports its future goals.

Building partnerships with relevant stakeholders to enhance performance efficiency and strengthen quality and transparency standards through various communication methods and channels.

Shaping and promoting a positive institutional image of the University by communicating its mission, disseminating its values, supporting its vision, and achieving its objectives through the establishment and management of effective communication channels that are responsive to change and serve as credible and authoritative official sources of information.

Keeping pace with internal and external developments aligned with the University’s role as a global Islamic institution in purpose and a Saudi Arabian institution in affiliation, through a well-planned and clearly defined communication approach that maximizes impact and supports all University initiatives.

Contributing to informed decision-making by measuring the effectiveness of operational performance, managing stakeholders’ expectations, serving the public interest, supporting crisis management efforts, reducing risks, and effectively managing responses.

Highlighting the University’s role in community service, promoting intellectual, cultural, and educational development, encouraging innovation and creativity in scientific research, supporting investment and endowment opportunities, and reinforcing the Kingdom of Saudi Arabia’s moderate approach locally and internationally.