The project aims at several objectives, including:
Marketing the Islamic University by selling products with its logo across the world.
Providing extra services to graduates at an affordable price, and building communication with them via the store.
Raising the quality of life on campus
Achieving profit according to the investment plan proposed by the Islamic University.
Pioneering in the field of gifts of an Islamic nature and Saudi heritage, and working to spread it around the world.
Excellence in nurturing the emotional and religious side by providing an online gift shop that serves all classes.